donorCentrics Internet Giving Benchmarking Analysis 2008

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Submitted by: Tova Serkin (JGooders Team)
Date: October 27th, 2009

A study of 2008 online giving by Blackbaud. Key findings from the analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.

http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx

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